Technology
Wix
Aquamarine Pools, a premier pool construction and service provider, specializes in building custom-designed swimming pools for residential and commercial clients. With a strong reputation for quality and customer satisfaction, Aquamarine Pools offers a wide range of services, including pool construction, maintenance, and renovation. Their experienced team ensures that each project is completed to the highest standards, transforming outdoor spaces into beautiful retreats.
Home Improvement/Pool Installation
Wix
USA
Despite their strong brand presence, Aquamarine Pools struggled with low organic rankings on search engines for competitive keywords within the pool construction industry.
Their website was not attracting enough relevant organic traffic to convert visitors into leads.
The business was not fully optimized for local SEO, making it difficult for potential customers in their region to find their services.
A high bounce rate on key service pages indicated that visitors were not engaging with the content or taking desired actions.
The pool construction market was highly competitive, and Aquamarine Pools faced challenges from local and national competitors dominating search results.
We conducted in-depth keyword research to identify high-traffic and relevant keywords for the pool construction and service industry, with a focus on both local and national search terms.
We optimized the website’s on-page elements, including meta tags, header tags, image alt texts, and content, to improve keyword targeting and enhance user experience.
We implemented a robust local SEO strategy, including Google My Business optimization, localized content creation, and directory submissions to increase local visibility.
We created and optimized high-quality content focusing on long-tail keywords and informative service pages that addressed customer needs, pain points, and frequently asked questions.
A targeted backlink-building campaign was executed, acquiring high-quality, relevant backlinks to boost domain authority and improve search rankings.
We worked on improving the website’s overall design, load speed, and mobile responsiveness to enhance user engagement and reduce bounce rates.
Wix
The targeted SEO strategy resulted in significant improvement in keyword rankings, with Aquamarine Pools now appearing on the first page of Google for several competitive keywords.
The website experienced an increase in organic traffic within the first three months, leading to more inquiries and consultations.
Aquamarine Pools saw a notable boost in local searches and visibility, leading to a 60% increase in traffic from their primary service areas.
The bounce rate was reduced due to better-targeted content, faster load times, and improved overall user experience.
The increase in relevant traffic and improved website performance resulted in increase in lead generation, with more users contacting the business for consultations and pool projects.
The website now ranks higher than many competitors in local search results, giving Aquamarine Pools a competitive edge in the marketplace.
Want to boost your pool installation company’s online visibility and generate more leads like Aquamarine Pools? Let’s craft a winning SEO service and strategy for your business. Get in touch today!
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