Technology
Shopify
Be Awara is a private label brand offering custom fashion apparel for men and women. Founded by Atish and Sushmita Kejriwal in 2016, the company has expanded from a modest 300 sq ft office space to a sprawling 7,500 sq ft warehouse and production unit in Kolkata. Additionally, Be Awara is establishing a second manufacturing unit in Kolkata this financial year, further strengthening its production capabilities.
Accessories, Fashion
Shopify
India
Despite a strong product line, Be Awara faced challenges in achieving prominent search engine rankings, leading to reduced organic traffic.
The online fashion retail sector in India is highly competitive, making it difficult for Be Awara to stand out among numerous established brands.
The website had underlying technical issues that hindered search engine crawlers from effectively indexing the site.
Conducted in-depth keyword research and implemented on-page and off-page SEO strategies.
Fixed technical SEO issues, including site structure optimization and mobile responsiveness.
Developed high-quality, keyword-rich content to improve search rankings.
Created engaging blog posts and product descriptions to attract organic traffic.
Improved website speed and user experience to reduce bounce rates.
Implemented structured data markup for better indexing.
Conducted competitor research to identify gaps and opportunities.
Built a strategic link-building plan to improve domain authority.
Shopify
Significant growth in search rankings for targeted keywords.
Increased organic sessions, reducing dependency on paid advertisements.
Enhanced site experience led to improved session duration and lower bounce rates.
More qualified traffic resulted in higher sales and revenue growth.
Continuous monitoring and optimization ensured long-term success.
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