Case Study: Transforming Local Businesses in Kolkata with Effective Web Design

Start-ups are not a new euphoric concept anymore as we already have talked a lot about business growth, marketing strategies, business models, and overall startup culture. But the most relevant yet ignored sector is the Solopreneur business model. Now the widespread misconception about solopreneurship is, it is a ‘do-it-all’ by yourself or ‘DIY’ model where the business owner has to handle and manage everything on his or her own. This misconception led to the early death of many promising businesses.

When it comes to business growth, no business model can sustain and survive without an internal or external team. In this blog, we will particularly focus on one section of a solopreneur business, i.e., web design and development.

India has become a hub of business Unicorns which is leading us all to a promising future. However, the traditional business models are also changing with time. The new digital India is adapting to this digital evolution and transforming their business.

To explain and paint the whole picture with the right colors, let us take the example of one of our many clients, Kolkata Home Search.

A Brief Introduction of The Business

The man behind the brand, Mr. Banerjee, is a seasoned real estate agent based in Kolkata, and known for his experience, service and skills. But he was managing it all offline with his small team. The initial model is definitely a solopreneur model, the major issues he faced were due to the offline business model.

He had been running his real estate consultancy business successfully for over a decade. However, his business was heavily reliant on traditional marketing methods and word-of-mouth. With the rapid digital transformation in the real estate industry, Mr. Banerjee noticed a turndown in leads and overall business expansion and growth. The primary issue was his limited online presence, which hindered his ability to reach a broader audience.

Issues With Traditional Ways

Perspective and Authenticity

First of all, no matter how accomplished a real estate consultant you are, the potential clients will see you as an individual agent or broker, not a brand. A website can change that perspective and help you show your portfolio in the right way. Having a website for your service somehow gives a vibe of authenticity. You are investing in a website, have a business model and a streamlined process means you are professional and serious and you are here for a long game.

Real estate consultants usually deal with a lump sum of financial transactions so building that authenticity and trust is important. If you have a website with a proper mail ID, address, and link profile means you have enough digital footprint and you cannot just disappear one fine morning.

Mr. Banerjee was bagging a lot of high-ticket clients, but each time he had to demonstrate his portfolio, and past projects to build that trust and authenticity from scratch. He had to explain his background, USP, and experience to convince some of his clients. And that can never be a sustainable business model in this digitized era.

Limited Reach and Visibility

Mr. Banerjee’s offline model limited his reach to local clients, missing out on potential buyers and sellers who mostly scour for properties online. His reach and reputation were restricted to a few groups of people and vicinity. He was losing out on a substantial amount of prospective clients who initiated their property search online since he didn’t have an internet presence.

Dealing with Numerous Clients a Day

With the traditional way, a solopreneur can never serve all the clients in a single day. Even via telephonic conversation, it is not humanly possible to explain all the property details per the client’s need, unless he or she is a superhuman.

Ineffective Lead Generation

Traditional marketing methods were no longer as adequate, resulting in more irregular leads and conversions.  Today’s consumers, particularly those in the millennial and Gen Z generations, prefer to start their home hunt online. 97% of buyers use the Internet to find their dream home, according to the National Association of Realtors.

Lack of Modern Marketing Tools

Without an online platform, Mr. Banerjee couldn’t leverage digital marketing tools like social media, SEO, and email campaigns to draw and engage clients. A few of these tools and platforms are absolutely free and can be leveraged to a high extent, but with a website, he was behind his competitors in terms of marketing.

Property Management

In the traditional business format, the only feasible way to demonstrate a property is by manual visit. In this digitally connected era, everybody wants to access services from the comfort of their home. Apart from that, a manual visit requires time, manpower, and effort. But with a digitized gallery and portfolio, one can check the property details within a minute without visiting anywhere.

Team Management

In a traditional offline business format, it is cumbersome to manage a team. However, with a well-designed and developed website, the business operation can be streamlined.

Customer Engagement

Potential clients found it difficult to access information about available properties and services offline. It can lead to lower customer satisfaction. Apart from that, with the traditional model, following up with the leads can be daunting to track.

Property Status

In the offline model, there is no way to help potential customers know the current status of a property. They had to call Mr. Banerjee to stay updated about the status of a property or the details about a particular property. This process is not at all user-friendly and time-consuming as well.

The Solution is a Well Designed and Developed Website that Provided

To address these challenges, Mr. Ujjwal Banerjee partnered with a Dignexus, to create a comprehensive online presence. The solution included the following steps:

The Authenticity

First of all team Dignexus suggested a perfect domain name (https://kolkatahomesearch.co.in/) for him. The domain name does not represent a person, rather it represents the brand. Now it is not about a real estate consultant, it is a real estate consultant agency. This one step changed the whole approach of the business and how people perceive his business.

Personalized Design

We designed the website in a way that connects the website visitors emotionally and sentimentally. We have used graphics and images of the leading icons of  Kolkata. It helps the visitor to relate to the site and keep scrolling.

Property Listing

The website contains all the essential details of each of the property. Now Mr. Banerjee does not have to send his team members to showcase a property. The potential clients can check everything on his Website.

A responsive, user-friendly website is developed to highlight Mr. Banerjee’s listings, skills, and services. To give potential customers an immersive experience, the website includes detailed property descriptions, Photo and Video.

Property Filter

Our approach was to enhance the overall user experience by giving the users a way to filter property type, status, and all the necessary details about a property with just a few clicks. Our website is designed in a way that allows customers to do so with ease.

Audience Reach and SEO

Because the website was search engine optimized, relevant keywords would result in a high ranking for it. Both organic traffic and visibility increased dramatically as a result. Now his business growth is not reliant on a particular area. An NRI can check his listed properties at any time and reach out.

Our domain name also includes the locate “Kolkata” which automatically made this site a search engine favorite in terms of SEO.

Integrated CRM System

The website was enhanced with an integrated Customer Relationship handling (CRM) system, which facilitates effective lead handling and follow-up. He can check the status of the team members and their activity from the integrated dashboard of his site.

What Else Did We Offer

Having a website can be considered the stepping stone to the online presence of a business, but the scope to expand the business and reach more clients is vast. There are different ways of grabbing the attention of the netizen and one of the effective ways is Google Ads.

After witnessing the drastic growth in his business, we suggested Mr. Banerjee try it and he is more than satisfied. Our team is always eager to give you more than promised and suggest the best possible business solution for your business needs.

Fortunately, he realized that the primary issue was his limited online presence, which hindered his ability to reach a broader audience. That single understanding led him to make a business decision and helped him witness a drastic change and an optimal boost in lead generation and conversion.

A typical real estate business is shown in this case study to illustrate the revolutionary effect of the right kind of website design and development. Mr Banerjee succeeded in increasing his business reach, generating more leads, and improving client interaction by partnering with team Dignexus. This move helped him resurrect his company and set him up for long-term success in the cutthroat real estate industry.

How Can We Help Your Business Grow?

Dignexus is a Kolkata-based IT solution company that can boast of serving numerous satisfied clients and retaining clients from different niches. Starting from a smart Mobile App (iOS App Development, Android App Development, React App Development, Flutter App Development, Hybrid App Development) to your e-commerce website, we will get you covered. Our Web Development (Core PHP Development, Cake PHP Development, CodeIgniter Development, Laravel Development) team is pro in building the right kind of CMS to streamline your business, whereas our Online marketing team will help you witness the magic of SEO and Digital Marketing.

Willing to talk with us? Let’s have a chat.