case study

Hotel Casa Fortuna

The Client

Casa Fortuna Hotel is a boutique hotel located in the heart of Kolkata, India. Known for its blend of modern amenities and traditional hospitality, the hotel caters to business and leisure travelers seeking a comfortable stay with personalized services. Its prime location, elegant interiors, and customer-centric approach make it a preferred choice for tourists and corporate guests alike.

Industry

Hotel

Country

India

The Challenges

  • Low Organic Visibility

    The hotel struggled with ranking on search engines, limiting its online reach.

  • High Competition

    Being in a competitive hospitality sector, it was challenging to stand out against established brands.

  • Social Media Engagement

    The hotel’s social media pages lacked engagement and visibility, impacting direct bookings.

  • Conversion Optimization

    Website traffic was not translating into bookings, indicating a need for better user experience and conversion strategies.

Solutions We Provide

  • SEO Optimization

    We conducted an in-depth keyword analysis and implemented on-page and off-page SEO strategies to improve search rankings.

  • Content Strategy

    Created high-quality, engaging, and SEO-friendly content to attract potential guests and improve website traffic.

  • Local SEO Implementation

    Optimized Google My Business profile and local listings to enhance visibility in location-based searches.

  • Social Media Revamp

    Developed and executed an engaging SMM strategy, including targeted campaigns, content creation, and influencer collaborations.

  • Technical SEO Enhancements

    Improved website speed, mobile responsiveness, and overall user experience to boost conversions.

  • Performance Monitoring

    Regular audits and analytics tracking to refine strategies based on data-driven insights.

Results

  • Improved Search Rankings

    The hotel achieved higher rankings on search engines for targeted keywords, driving more organic traffic.

  • Increased Direct Bookings

    Optimized website and social media efforts led to a noticeable increase in direct hotel bookings.

  • Stronger Social Media Presence

    Enhanced engagement and brand awareness across multiple social media platforms.

  • Better User Experience

    The website's improved speed, design, and navigation contributed to higher user retention and conversions.

  • Sustained Growth

    Ongoing optimization ensured consistent growth in traffic and customer engagement, positioning Casa Fortuna Hotel as a preferred choice in the competitive market.

Boost Your Hotel’s Digital Presence with Proven Strategies!

Struggling to attract more guests online? At Dignexus, we help boutique hotels like Casa Fortuna enhance search rankings, increase direct bookings, and build a strong social media presence. From SEO optimization to conversion-driven strategies, we ensure your brand stands out in a competitive hospitality market.

Get More Bookings. Improve Visibility. Elevate Guest Experience.

Let’s Transform Your Hotel’s Digital Growth! Contact us today.

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