case study

Champion Pest & Termite Control

The Client

Champion Pest and Termite is a leading pest control company based in the United States, specializing in the removal and prevention of pests and termites. With a strong commitment to providing high-quality pest management services, they have built a reputation for effective and safe solutions for both residential and commercial clients. Their primary goal is to offer reliable pest control solutions that ensure homes and businesses remain pest-free.

Industry

Pest Control

Tech Stack

Wordpress, PHP, MySQL

Country

USA

The Challenges

  • Low Organic Visibility

    The website had minimal organic traffic, limiting its reach and online visibility in competitive pest control markets.

  • Poor Search Engine Ranking

    Despite offering high-quality services, the client’s website did not rank well for important pest control-related keywords, affecting leads and business growth.

  • Limited Local SEO Presence

    Champion Pest and Termite struggled with local SEO optimization, hindering their ability to attract regional clients searching for pest control services near them.

  • Outdated Website Content

    The content on their site was not optimized for SEO, reducing its effectiveness in attracting relevant traffic and generating conversions.

Solutions We Provide

  • Comprehensive Keyword Research

    We conducted in-depth keyword research to identify high-traffic keywords related to pest control and termites, focusing on both national and local SEO.

  • On-page Optimization

    We optimized all key pages, improving meta tags, headers, images, and internal linking to ensure the site was fully optimized for both search engines and user experience.

  • Local SEO Optimization

    We focused on optimizing Google My Business, local citations, and location-based keywords to increase local visibility and drive geographically-targeted traffic.

  • Content Strategy & Creation

    We refreshed and expanded the website’s content, creating SEO-optimized blog posts, service pages, and FAQs to engage potential customers while also improving search rankings.

  • Technical SEO Improvements

    We addressed site speed, mobile optimization, and ensured that the website’s structure and code were search-engine friendly.

Technology

WordPress

PHP

MySQL

Results

  • Increased Organic Traffic

    The website experienced a significant boost in organic traffic, with a steady increase in visitors coming from both local and national searches.

  • Improved Keyword Rankings

    Targeted keywords saw notable improvements in search engine rankings, with many moving to the first page for high-traffic terms related to pest control.

  • Boosted Local SEO Presence

    The client saw a marked increase in local searches and inquiries from customers in their service areas, contributing to more leads and conversions.

  • Higher Conversion Rates

    With optimized content and improved website usability, the website’s conversion rates increased, leading to more calls, inquiries, and bookings for pest control services.

Looking to boost your pest control business with a powerful SEO strategy? Let us help you achieve higher rankings, more leads, and increased conversions. Get in touch today!

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