case study

Cockroach Pest Control Brisbane

The Client

Cockroach Pest Control Brisbane is a specialized pest control service provider catering to Brisbane and surrounding areas. The company focuses on offering safe, effective, and eco-friendly solutions to eliminate cockroach infestations in residential and commercial properties. Their goal is to provide long-term pest management strategies while ensuring customer satisfaction and regulatory compliance.

Industry

Pest Control

Tech Stack

Wordpress, PHP, MySQL

Country

Australia

The Challenges

  • Low Search Engine Visibility

    The website had minimal organic traffic due to poor rankings for high-intent keywords.

  • Content Gaps

    The site lacked informative, well-optimized content that could engage users and improve SERP positions.

  • On-Page SEO Issues

    Meta tags, header structures, and URL optimization were not aligned with SEO best practices.

  • Local SEO Deficiencies

    Inconsistent NAP (Name, Address, Phone) details and a weak Google My Business profile affected local search rankings.

  • Slow Website Speed

    Performance issues, including unoptimized images and inefficient caching, led to high bounce rates.

Solutions We Provide

  • Keyword-Driven Content Strategy

    Developed high-quality, keyword-optimized content, including service pages and blog posts, to boost organic visibility.

  • On-Page SEO Optimization

    Revamped meta titles, descriptions, and header tags while optimizing internal linking for better site structure.

  • Technical SEO Enhancements

    Improved website speed through image compression, browser caching, and minification of CSS/JS files.

  • Local SEO Strengthening

    Optimized Google My Business profile, corrected NAP inconsistencies, and built high-quality local citations.

  • Backlink Strategy

    Acquired authoritative backlinks to strengthen domain authority and improve search rankings.

  • User Experience (UX) Improvements

    Enhanced website navigation and mobile responsiveness to improve engagement and reduce bounce rates.

Technology

WordPress

PHP

MySQL

Results

  • Improved Search Rankings

    The website started ranking for competitive pest control keywords, driving more targeted traffic.

  • Higher Organic Traffic

    Increased visibility in search results led to a steady rise in organic visits.

  • Better Local Search Presence

    Enhanced Google My Business optimization and local citations resulted in more inquiries from Brisbane-based customers.

  • Faster Website Performance

    Optimization efforts led to improved loading times, reducing bounce rates and enhancing user experience.

  • Higher Conversion Rates

    The combination of better content, SEO strategies, and improved UX led to more inquiries and service bookings.

Looking to boost your online visibility and attract more customers? Let’s craft a tailored SEO strategy that delivers real results. Get in touch today!

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