case study

Drug Help

The Client

DrugHelp is a dedicated support center that helps individuals break free from substance addiction. It serves as a comprehensive resource hub, offering guidance, information, and access to recovery solutions. Their mission is to connect individuals with the right support systems, making the journey to sobriety more accessible and effective. However, to expand their reach and help more people, DrugHelp needed a stronger online presence, improved search visibility, and better engagement with its target audience.

Industry

Healthcare

Tech Stack

Wordpress, PHP, MySQL

Country

US

The Challenges

  • Lack of Targeted Audience Reach

    The site was not effectively connecting with individuals actively seeking addiction recovery resources or treatment options.

  • Insufficient Informative Content

    The website lacked comprehensive and empathetic content tailored to users seeking critical information about recovery and support services.

  • Low Engagement on Mobile Devices

    Mobile users faced navigation issues and slower loading speeds, leading to high bounce rates and reduced engagement.

  • Weak Brand Visibility in Local Markets

    The website did not capitalize on local SEO opportunities to attract individuals searching for nearby addiction support services.

  • Technical SEO Gaps

    Missing structured data, unoptimized internal linking, and technical errors hampered the website’s performance in search engine rankings.

Solutions We Provide

  • Comprehensive SEO Audit

    A detailed audit of DrugHelp’s existing website was performed, identifying key issues with site structure, keyword optimization, and on-page SEO. We analyzed competitor websites to understand what was driving their rankings and determined where improvements could be made.

  • Keyword Research and Optimization

    We conducted extensive keyword research focused on the healthcare and substance abuse treatment industry. We identified high-volume, low-competition keywords relevant to DrugHelp’s services and optimized their website’s content to rank for these keywords. This involved optimizing existing content and creating new, targeted landing pages for specific treatment services.

  • Local SEO Optimization

    Given the local nature of the services provided, we implemented local SEO strategies. This included optimizing DrugHelp’s Google My Business profile, ensuring that location-based keywords were incorporated across the site, and developing localized landing pages tailored to different regions within the U.S.

  • Content Optimization & Blogging

    Regular blog posts were created around topics relevant to substance abuse treatment, recovery, and healthcare to improve organic search rankings. We focused on educational content designed to inform potential clients, improving engagement and establishing DrugHelp as an authority in their field.

  • Conversion Rate Optimization (CRO)

    We redesigned landing pages with a focus on improving user experience and conversion rates. This involved streamlining the forms for quicker submissions, adding clear calls-to-action (CTAs), and ensuring the site was mobile-friendly to capture leads from all devices.

  • Link Building

    To improve domain authority and enhance rankings, we implemented a strategic backlink-building campaign. This included obtaining links from reputable healthcare and wellness sites, which helped increase the site’s visibility in search results.

Technology

WordPress

PHP

MySQL

Results

  • Higher Lead Generation

    The website began attracting more qualified leads, helping more individuals access vital recovery resources.

  • Improved Local Conversions

    With optimized local landing pages, more visitors engaged with the platform and found relevant support in their region.

  • Significant Organic Traffic Growth

    Targeted keyword strategies and quality content led to better search rankings and increased visibility.

  • Better ROI on Digital Marketing Efforts

    With improved lead quality and engagement, DrugHelp saw greater returns from its SEO investments.

Take the First Step Toward Recovery – Let DrugHelp Guide You!

DrugHelp’s SEO transformation led to higher lead generation, improved local visibility, and significant organic traffic growth. If you’re looking to enhance your online presence and connect with more people in need, our expert SEO strategies can help.

Ready to boost your digital impact? Contact us today and let’s build a strategy that drives real results!

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