case study

Janszen Media

The Client

Janszen Media is a leading digital marketing agency that specializes in helping brands optimize their online presence through a mix of SEO, paid media, and web design. With years of experience, they provide tailor-made solutions that align with their client's goals, creating measurable results in both local and international markets.

Industry

Digital Marketing

Tech Stack

Wordpress, PHP, MySQL

Country

USA

The Challenges

  • Low Organic Visibility

    Janszen Media's website was struggling to rank well on search engine results pages (SERPs), leading to low organic traffic.

  • Ineffective Keyword Targeting

    The existing content was not optimized for the most relevant keywords, resulting in missed opportunities.

  • High Bounce Rate

    Users were leaving the website too quickly due to poor user experience and content that didn't address their needs effectively.

  • Lack of Consistent Content Strategy

    There was an absence of a cohesive content strategy to engage potential clients and boost SEO rankings.

  • Lead Generation

    The website lacked effective lead generation strategies, making it difficult to convert visitors into potential clients.

  • Service Expansion in Different Cities

    The client faced challenges in reaching new markets due to limited localized SEO efforts and an unclear regional targeting approach.

  • High Quality Traffic

    The website was not attracting the right audience, leading to low engagement and a lack of meaningful conversions.

Solutions We Provide

  • Comprehensive SEO Audit

    Conducted a thorough audit of the website, identifying technical and on-page SEO issues to address for better ranking.

  • Keyword Research and Optimization

    Implemented a targeted keyword strategy based on industry trends and competitor analysis, ensuring the website was optimized for high-value search terms.

  • Content Overhaul and Optimization

    Refined and updated existing content to align with SEO best practices, focusing on providing valuable information that resonated with the target audience.

  • Improved User Experience (UX)

    Enhanced the website’s structure, navigation, and load time to reduce bounce rates and improve user engagement.

  • On-Page SEO and Link Building

    Optimized meta tags, headers, and internal linking structure, and launched a link-building campaign to improve the site’s domain authority.

  • Strategic Lead Generation Implementation

    We optimized the website with compelling CTAs, lead capture forms, and targeted landing pages to convert visitors into potential clients.

  • Localized SEO for Service Expansion

    We implemented a city-specific SEO strategy, optimizing location-based keywords and creating dedicated service pages to improve visibility in multiple regions.

  • Targeted Traffic Acquisition

    We refined keyword targeting, improved content relevancy, and leveraged data-driven marketing techniques to attract high-quality traffic that aligns with the client’s business goals.

Technology

WordPress

PHP

MySQL

Results

  • Increased Organic Traffic

    Website traffic grew within the first six months, thanks to improved SEO visibility.

  • Improved Keyword Rankings

    Target keywords saw significant improvements, with many pages ranking on the first page of Google.

  • Reduced Bounce Rate

    Bounce rates decreased, indicating better user engagement and content relevance.

  • Higher Conversion Rates

    The optimized content strategy led to a 15% increase in lead generation through organic channels.

  • Increased Lead Conversions

    The improved lead generation strategies resulted in higher inquiries and a better conversion rate from website visitors.

  • Expanded Market Reach

    With localized SEO and service-specific content, the client successfully established a presence in new cities, attracting customers from different regions.

  • Better Audience Engagement

    The website now attracts high-intent users, leading to lower bounce rates, longer session durations, and an increase in qualified leads.

Ready to Elevate Your Business?

If you're facing challenges with lead generation for your digital marketing agency, market expansion, or attracting high-quality traffic, we have the right SEO, paid media, and web design solutions for you. Contact us today to transform your digital presence and drive real business growth!

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We are experienced professionals who understand that It services is changing, and are true partners who care about your future business success.

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