case study

Legacyfurniturestore

The Client

Legacy Furniture Store is a well-established furniture retailer offering a wide range of high-quality furniture pieces for residential and commercial spaces. They focus on delivering exceptional value through a variety of modern and timeless furniture designs that cater to different tastes and preferences. The company’s commitment to craftsmanship and customer service has earned them a loyal clientele across the region.

Industry

Furniture

Tech Stack

Wordpress, PHP, MySQL

Country

USA

The Challenges

  • Low website traffic and poor online visibility in competitive furniture retail space.

  • Underperforming PPC campaigns with high cost-per-click (CPC) and low return on investment (ROI).

  • Difficulty in generating quality leads for the store’s services and product offerings.

  • Lack of optimized content, affecting both organic rankings and customer engagement.

  • Limited local visibility, hindering in-store visits and regional sales.

Solutions We Provide

  • SEO Optimization

    Comprehensive on-page and off-page SEO strategies were implemented, including keyword research, content optimization, and link building to improve organic search rankings.

  • PPC Campaign Management

    We revamped PPC campaigns on Google Ads, targeting specific keywords relevant to furniture buying. The campaigns were optimized for higher conversions and lower CPC.

  • Lead Generation Strategy

    Designed and implemented lead magnets such as downloadable brochures, free consultations, and special offers to convert visitors into leads.

  • Local SEO Optimization

    Focused on local SEO tactics, including optimizing Google My Business (GMB) listing, local keyword targeting, and reviews management to drive in-store visits.

  • Conversion Rate Optimization (CRO)

    Improved landing page designs and call-to-action (CTA) placements to maximize user engagement and lead conversion rates.

Technology

WordPress

PHP

MySQL

Results

  • Organic Traffic Growth

    120% increase in organic website traffic within 6 months.

  • PPC Performance Improvement

    Reduced CPC by 35% and increased ROI by 50% through better-targeted ads.

  • Lead Generation Success

    Boosted lead conversion rate by 40% with strategic lead capture techniques and offers.

  • Local Visibility

    Achieved a 25% increase in local search rankings, driving more foot traffic to the store. Increased Sales: Overall sales saw a 30% year-on-year increase due to better visibility and enhanced customer engagement.

Ready to Boost Your Business Like Legacy Furniture Store?

If you're looking to enhance your furniture businesses’ online presence, improve lead generation, and drive more foot traffic to your store, we can help with online marketing services. Reach out to us today to discuss how we can create tailored strategies to elevate your furniture brand and maximize your ROI!

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