case study

Lit Unicorns

The Client

Lit Unicorns is an e-commerce platform offering unique and trendy lifestyle products. Known for its vibrant and quirky designs, the brand focuses on catering to young, style-conscious consumers who seek fun and creativity in their everyday essentials. With a growing online presence, Lit Unicorns aimed to enhance its visibility and drive higher organic traffic to boost sales and engagement.

Industry

Fashion and Beauty

Tech Stack

Shopify

Country

US

The Challenges

  • Low organic traffic despite a well-designed website.

  • Poor keyword rankings affecting discoverability in search engines.

  • High bounce rates and low conversion rates due to lack of optimized content and user experience.

  • Difficulty in competing with established brands in the niche market.

  • Limited backlinks affecting domain authority and credibility.

Solutions We Provide

  • Conducted a comprehensive SEO audit to identify key technical and content gaps.

  • Implemented on-page optimization, including meta tags, alt texts, schema markup, and keyword-rich content to improve search engine rankings.

  • Developed a content strategy with engaging blog posts and product descriptions aligned with high-ranking keywords.

  • Improved website speed and mobile responsiveness for better user experience and lower bounce rates.

  • Launched an effective backlink strategy by reaching out to niche influencers and authoritative websites.

  • Strengthened internal linking and structured navigation to enhance user engagement and crawlability.

  • Set up Google Analytics and Search Console tracking for continuous performance monitoring and data-driven improvements.

Technology

Shopify

Results

  • Significant improvement in organic search rankings for targeted keywords.

  • Increased organic traffic, leading to higher product discovery and engagement.

  • Enhanced domain authority through quality backlinks from reputable sources.

  • Reduced bounce rates and improved average session duration due to optimized content and UI enhancements.

  • Higher conversion rates and an overall boost in sales performance.

Struggling with low organic traffic and high bounce rates like Lit Unicorns? At Dignexus, we specialize in SEO-driven strategies, content optimization, and technical enhancements to boost your visibility, engagement, and sales.

Let’s turn your website into a high-converting powerhouse!

Get in touch today and watch your brand shine in the competitive e-commerce landscape.

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