case study

Pathway Tables

The Client

Pathway Tables is a renowned manufacturer of high-quality, custom-designed tables and furniture, offering a wide range of solutions for both residential and commercial spaces. With a focus on sustainability and design, Pathway Tables strives to create furniture that blends seamlessly with contemporary aesthetics and meets diverse customer needs.

Industry

Furniture

Tech Stack

Wordpress, PHP, MySQL

Country

USA

The Challenges

  • Low organic traffic and visibility in search engine results.

  • Difficulty reaching their target audience due to a lack of optimized content.

  • Underperforming product pages that weren’t attracting the desired customer base.

  • Low conversion rates despite strong product offerings.

Solutions We Provide

  • Comprehensive Keyword Research

    Identified high-value keywords that align with customer search intent in the furniture niche.

  • On-Page SEO Optimization

    Improved meta tags, headings, content structure, and keyword integration on product and category pages.

  • Content Development

    Created SEO-optimized blog posts, product descriptions, and landing pages focused on user intent and local SEO to drive more qualified traffic.

  • Technical SEO Audit

    Conducted a full site audit to fix crawl errors, enhance page load speed, and improve mobile responsiveness.

  • Link Building Strategy

    Implemented a targeted backlink strategy to increase domain authority and enhance overall SEO performance.

  • Conversion Rate Optimization (CRO)

    Improved product page design and CTAs to maximize customer engagement and conversions.

Technology

WordPress

PHP

MySQL

Results

  • Organic traffic increased significantly, with a notable rise in overall site visits.

  • Keyword rankings improved across multiple high-traffic keywords, with many achieving first-page rankings.

  • Conversion rates saw a substantial boost as product page optimizations led to greater customer engagement.

  • The brand’s visibility online expanded, contributing to a significant rise in both direct traffic and referral visitors.

If you're ready to transform your online presence and achieve similar results, get in touch with us today and let’s discuss how we can help your business grow through proven search engine optimization!

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