Propertymen is a Kolkata-based real estate company with over 75 years of collective experience in identifying, acquiring, financing, and operating properties. They specialize in adding value to properties and transforming them into real assets. Their core values are Value, Trust, and Bonding, aiming to build homes where residents feel at one with nature.
Real estate
Wordpress, PHP, MySQL
India
Despite their extensive experience, Propertymen had a minimal presence on social media platforms, leading to reduced engagement with potential clients.
The company struggled to effectively communicate its core values and unique selling propositions to a broader audience.
There was a need to foster a community and engage with potential buyers and investors through interactive and informative content.
We crafted a comprehensive social media strategy that aligned with Propertymen's brand values and business objectives, focusing on platforms most frequented by their target audience.
Our team developed engaging content, including property showcases, client testimonials, and industry insights, to highlight Propertymen's expertise and build trust with the audience.
We implemented interactive campaigns, such as Q&A sessions and virtual tours, to engage the audience and provide valuable information about the real estate market.
WordPress
PHP
MySQL
Propertymen's social media presence significantly improved, leading to increased recognition within the real estate community.
The interactive content and campaigns resulted in higher engagement rates, with more users interacting with posts and participating in discussions.
By consistently sharing valuable content and engaging with the audience, Propertymen reinforced its reputation as a trusted and experienced player in the real estate industry.
At Dignexus, we help businesses like Propertymen establish a strong digital presence, boost engagement, and build trust with their audience. Whether you need a strategic social media plan, compelling content, or interactive campaigns, our expert team is here to transform your brand’s online impact.
Ready to grow your real estate business? Let’s craft a winning strategy together!