case study

Ruia Car Rentals - Delhi

The Client

Ruia Car Rentals Delhi is a leading car rental company offering advanced technology-driven services and a skilled workforce. With a fleet of 350+ cars spread across 75 locations in India, the company is dedicated to providing seamless and reliable transportation services to its customers.

Industry

Automotive

Country

India

The Challenges

  • Limited Online Visibility

    Despite its strong presence offline, the company struggled to rank on search engines for competitive car rental-related keywords.

  • Low Conversion Rates

    Website traffic was not translating into sufficient inquiries or bookings, which directly impacted revenue.

  • Lead Generation Issues

    The lack of an optimized online presence resulted in fewer high-quality leads.

  • ROI Concerns

    Investments in digital marketing were not yielding satisfactory returns.

Solutions We Provide

  • Comprehensive SEO Audit

    Conducted a thorough audit of the website to identify technical SEO issues, including broken links, slow page speed, and poor responsiveness.

    Fixed WordPress-specific issues such as structure, duplicate meta tags, broken links and missing alt texts for images.

  • Keyword Optimization

    Researched and implemented high-intent keywords such as "affordable car rentals in Delhi," "car hire services near me," and "best car rental company in India."

    Optimized metadata, headings, and on-page content to improve relevance and ranking.

  • Local SEO Enhancements

    Created dedicated local landing pages for each of the service locations, targeting geo-specific keywords like "car rental Delhi," "Delhi airport car hire," etc.

    Enhanced local listings on Google My Business (GMB) with updated NAP (Name, Address, Phone Number) information and engaging customer reviews.

  • Content Marketing

    Developed SEO-optimized blogs to address customer queries and rank for long-tail keywords, such as "how to choose a car rental company" and "benefits of renting over owning a car."

    Built high-quality backlinks through guest posts and collaborations with automotive-related platforms.

  • Technical SEO Optimization

    Optimized the website’s WordPress platform to ensure a seamless user experience, improved site speed, and mobile responsiveness.

Results

  • Increase in Lead Generation

    Improved website ranking for high-traffic keywords led to more inquiries and bookings.

  • Better Conversion Rates

    Geo-targeted landing pages drove a higher number of localized bookings.

  • Enhanced ROI

    SEO optimization delivered measurable returns, reducing customer acquisition costs.

  • Improved Local Visibility

    Local SEO efforts resulted in a 70% increase in visibility for location-specific searches.

  • Stronger Online Presence

    The creation of engaging content and blogs boosted organic traffic by 45% within three months.

If you’re looking to enhance your car rental company website’s visibility, improve conversion rates, and generate high-quality leads, we’re here to help local SEO services! Contact us today to learn how our expert solutions can drive real growth for your business. Let’s get started!

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