Technology
WordPress
PHP
MySQL
Ruia Car Rentals Kolkata, a leading car rental company in India, prides itself on integrating advanced technology and a skilled workforce to deliver seamless travel solutions. With a fleet of over 350 cars spanning 75 locations across India, the company is committed to offering reliable and efficient services to its customers.
Automotive
Wordpress, PHP, MySQL
India
The company struggled to attract quality leads, limiting its growth potential.
Visitors to the website were not converting into customers, affecting ROI.
The company lacked strong visibility in search engine results, especially for local searches, impacting their ability to target regional markets effectively.
There was a pressing need for an effective strategy to enhance brand awareness, increase customer engagement, and drive organic traffic to the website.
Created targeted local landing pages for all 75 locations where Ruia Car Rentals operates. These pages were optimized with location-specific keywords to improve visibility in regional searches.
Optimized Google My Business (GMB) profiles for all locations, ensuring accurate business details, customer reviews, and consistent NAP (Name, Address, Phone Number) information.
Conducted in-depth keyword research to identify intentful, high-converting keywords such as "affordable car rentals in Kolkata" and "best car rental services near me."
Revamped the website's content to incorporate these keywords strategically, ensuring relevance and improving search rankings.
Enhanced the website’s loading speed by optimizing images, minifying CSS and JavaScript, and leveraging browser caching.
Ensured the website was mobile-friendly, given the significant number of users accessing services on smartphones.
Improved website navigation to make it more user-friendly, reducing bounce rates.
Secured high-quality backlinks from authoritative websites in the automotive and travel industries to boost domain authority and improve organic rankings.
Engaged in guest blogging on industry-relevant platforms to establish Ruia Car Rentals as a thought leader.
Set up advanced tracking through Google Analytics and Search Console to monitor performance metrics like organic traffic, lead generation, and conversion rates.
Regularly analyzed user behavior and adjusted strategies to maximize ROI.
WordPress
PHP
MySQL
The implementation of local landing pages and SEO best practices significantly boosted lead generation.
Optimized website structure, local SEO, and compelling content led to better user engagement and higher conversions.
The company achieved top rankings for high-priority keywords, particularly in local searches, driving organic traffic.
The increase in quality leads and conversions resulted in improved ROI, making the investment in SEO highly effective.
The focus on location-specific strategies helped Ruia Car Rentals strengthen its presence in regional markets.
If you’re looking to enhance your car rental company website’s visibility, improve conversion rates, and generate high-quality leads, we’re here to help with our local SEO services! Contact us today to learn how our expert solutions can drive real growth for your business. Let’s get started!
We are experienced professionals who understand that It services is changing, and are true partners who care about your future business success.