Technology
WordPress
PHP
MySQL
Shoot-A-Way is a leading provider of innovative basketball training equipment designed to help athletes improve their shooting performance. Their products, such as the Shoot-Away Gun, are widely used by coaches and players in various sports organizations, schools, and training facilities across the globe.
Sports
Wordpress, PHP, MySQL
USA
As the sports tech industry became increasingly competitive, Shoot-Away needed to stand out and attract a broader audience, including coaches, athletic directors, and trainers who could benefit from their equipment.
Despite having a great product, Shoot-Away struggled with generating high-quality leads and converting those leads into actual sales or inquiries.
While they were getting some traffic to their website, the conversion rate was lower than desired. They needed to optimize their website to better capture leads and improve their sales process.
Shoot-Away wanted to ensure that their investment in digital marketing, particularly SEO efforts, led to a significant return in terms of increased sales and brand visibility.
We conducted extensive keyword research to identify the most relevant and high-traffic keywords related to basketball training equipment and sports tech. This helped ensure that Shoot-Away's website would rank for the right terms that potential customers were searching for.
We optimized existing web pages and content to align with the targeted keywords. This included meta tags, headings, URL structures, and image alt texts.
Given the nature of Shoot-Away’s products, we implemented a local SEO strategy to target local customers, sports teams, and training facilities. We created local landing pages optimized for different geographic areas where Shoot-Away’s products were most popular. These pages were tailored to each location, improving both search engine rankings and relevance.
We optimized their Google My Business listing to ensure Shoot-Away appeared in relevant local search results, further enhancing local visibility.
We worked on improving Shoot-Away’s website design and user experience. By simplifying the navigation, enhancing the call-to-action (CTA) buttons, and improving the landing page forms, we ensured that visitors could easily find the information they needed and convert into leads.
We ran multiple A/B tests on landing pages to determine the most effective messaging, design, and CTAs that drove higher conversion rates.
Shoot-Away’s website was supplemented with a content marketing strategy, which included publishing valuable and engaging blog posts aimed at educating potential customers about basketball training, sports tech, and the benefits of their products.
We ensured that these blog posts were SEO-friendly and aligned with the targeted keywords, helping to drive organic traffic and position Shoot-Away as an authority in the sports tech space.
WordPress
PHP
MySQL
Through enhanced local SEO efforts, optimized landing pages, and improved content marketing, Shoot-Away saw a 50% increase in leads compared to the previous period. The combination of targeted SEO and conversion strategies ensured that visitors to the site were more likely to inquire about or purchase products.
By creating location-specific landing pages that resonated with the audience in various geographic regions, Shoot-Away’s conversion rate improved significantly. The localized content and targeted messaging led to a higher engagement rate and more inquiries from relevant leads.
With the implementation of comprehensive keyword optimization and blog content, Shoot-Away’s website experienced a significant rise in organic search traffic. This increase in traffic came from both broad keyword searches and highly targeted local searches.
By focusing on improving both the volume and quality of leads through SEO and CRO, Shoot-Away saw an increase in ROI. More leads and better conversion rates directly translated to greater sales, justifying the marketing investments.
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| Sl. No. | Keywords | Ranking Position (Local) |
|---|---|---|
| 1 | basketball shooter | 1 |
| 2 | Basketball Shooting Machine | 1 |
| 3 | rebounder basketball machine | 1 |
| 4 | automatic basketball return | 1 |
| 5 | Home Edition basketball shooting machine | 1 |
| 6 | shooting guns basketball | 1 |
| 7 | basketball gun machine | 1 |
| 8 | basketball gun shooting drills | 1 |
| 9 | basketball shooting gun for sale | 1 |
| 10 | basketball coaching quotes | 1 |
We are experienced professionals who understand that It services is changing, and are true partners who care about your future business success.