case study

Sonotel Hotel

The Client

Sonotel Hotels is a premium hospitality brand based in India, offering world-class accommodations, fine dining, and luxury services. Located in Dhanbad, it is a preferred choice for business travelers and tourists looking for comfort and sophistication. The hotel provides an exceptional stay experience, combining modern amenities with warm hospitality.

Industry

Hotel

Country

India

The Challenges

  • Low Online Visibility

    The website lacked strong search engine rankings, making it difficult for potential customers to find the hotel.

  • Weak Social Media Engagement

    Sonotel Hotels had minimal engagement on social media, limiting brand awareness and customer interaction.

  • High Competition

    Competing against well-established hospitality brands made it challenging to attract direct bookings.

  • Limited Local SEO Optimization

    The hotel was not effectively optimized for local searches, impacting its visibility among travelers looking for accommodations in Dhanbad.

Solutions We Provide

  • SEO Strategy Implementation

    We conducted an in-depth SEO audit, optimized meta tags, improved website content, and implemented a keyword strategy targeting hospitality-related searches.

  • Local SEO Optimization

    Optimized Google My Business (GMB) listing, included structured data for location-based searches, and improved local citations.

  • Technical SEO Enhancements

    Fixed website speed issues, improved mobile responsiveness, and enhanced overall site structure for better crawlability.

  • Social Media Marketing (SMM)

    Designed an engaging content calendar, created visually appealing posts, and implemented targeted ad campaigns to boost brand awareness and bookings.

  • Content Marketing

    Developed SEO-rich blogs and social media content to increase organic traffic and position Sonotel Hotels as a premium choice.

Results

  • Improved Search Rankings

    The hotel website now ranks higher for relevant hospitality keywords, leading to better organic traffic.

  • Increased Direct Bookings

    With improved visibility and engagement, more users are booking directly through the website.

  • Stronger Social Media Presence

    Enhanced brand engagement across platforms, attracting a wider audience and improving customer interaction.

  • Higher Local Footfall

    Local SEO efforts resulted in increased queries and footfall from travelers searching for accommodations in Dhanbad.

Boost Your Hotel’s Visibility & Direct Bookings with Proven SEO Strategies!

At Dignexus, we helped Sonotel Hotels achieve higher search rankings, increased direct bookings, and a stronger social media presence. Our data-driven SEO, local optimization, and social media strategies ensure your hotel stands out in a competitive market.

Ready to elevate your hospitality brand? Contact us today and let’s drive more traffic, engagement, and revenue to your hotel!

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