case study

Sukhabar

The Client

Sukhabar.in is a prominent news portal that serves as a go-to source for daily updates on a wide range of topics including national and international news, politics, entertainment, sports, and more. Known for its commitment to delivering timely and accurate news, Sukhabar.in is continuously seeking innovative ways to expand its digital presence and engage its audience. Their mission is to keep the public informed with credible and diverse news coverage in real-time.

Industry

News

Country

India

The Challenges

  • Branding

    The client faced difficulties in establishing a distinct identity in a highly competitive news industry, where staying relevant and recognized was a constant challenge.

  • Daily News Posting

    Managing multiple news updates throughout the day while ensuring the content was relevant, timely, and engaging for diverse audience segments.

  • Graphics

    The creation and management of visually appealing and on-brand graphics that could effectively complement the daily news updates and attract the audience's attention.

  • Social Media Management (SMM)

    Coordinating and executing a seamless social media strategy across various platforms to ensure consistent posting and interaction, while managing the volume and timing of content for optimum engagement.

Solutions We Provide

  • Branding Strategy

    We developed a comprehensive branding strategy that included design elements, tone of voice, and visual styles that helped Sukhabar.in stand out from other news portals. This also involved enhancing their digital presence with a consistent brand narrative across all platforms.

  • Content Planning & Scheduling

    To manage the daily news posting efficiently, we set up a streamlined content calendar and automated scheduling system, ensuring regular updates at multiple times throughout the day while keeping content fresh and relevant for the audience.

  • Graphic Design & Visual Assets

    Our team created compelling graphics and visuals for each news post, making the content more shareable and engaging. These visuals were customized to fit the branding guidelines while ensuring high-quality design standards.

  • Social Media Strategy & Engagement

    We executed a tailored social media strategy to boost engagement, including regular posts, interaction with the audience, and campaign-driven content. We also optimized content for each platform to reach the maximum audience while maintaining a strong, unified brand voice.

  • Engagement & Community Management

    We focused on driving engagement through interactive posts, audience polls, and responding promptly to audience queries and feedback to foster a community around the brand.

  • Cross-Platform Campaigns

    We ran cross-platform campaigns on Facebook, Twitter, Instagram, and LinkedIn to maximize reach, ensuring Sukhabar.in’s presence was felt across all major social media platforms.

  • Monitoring & Analytics

    Regular monitoring of performance metrics allowed us to fine-tune campaigns, improving overall engagement and response times.

Results

  • Increased Brand Visibility

    Sukhabar.in’s social media presence grew significantly, with more users recognizing the brand and associating it with timely, credible news.

  • Higher Engagement

    Regular posting and consistent interaction led to higher audience engagement, with increased likes, shares, and comments on their posts.

  • Improved Content Delivery

    The streamlined content posting process ensured that all daily updates were timely, relevant, and engaging for the audience.

  • Strong Visual Identity

    The custom-designed graphics ensured that each post was aligned with Sukhabar.in's branding guidelines, making their posts stand out in a crowded digital space.

  • Audience Growth

    Cross-platform campaigns and strategic community management contributed to an increase in followers across all major social media channels.

At Dignexus, we specialize in branding, content strategy, and social media management to help news platforms like Sukhabar.in thrive in the competitive digital space. Whether you need streamlined content scheduling, compelling visuals, or a powerful social media strategy, we’ve got you covered.

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