case study

Travancore Foundation

The Client

Travancore Foundation is a premium elder care provider in India, dedicated to offering world-class assisted living and geriatric care services. With a focus on compassionate healthcare, they provide a comfortable and supportive environment for senior citizens. Their facilities are designed to ensure dignity, security, and a high quality of life for residents. As an organization deeply committed to elderly well-being, they required an enhanced online presence to reach families searching for the best senior care solutions.

Industry

Hospitality

Tech Stack

Wordpress, PHP, MySQL

Country

India

The Challenges

  • Low Online Visibility

    The website lacked optimized content and struggled to rank on search engines.

  • Limited Local Reach

    Potential clients searching for senior care services in India weren’t finding Travancore Foundation easily.

  • Unstructured On-Page SEO

    Missing meta tags, keyword optimization, and content gaps hindered search engine rankings.

  • Slow Website Performance

    Page speed issues negatively impacted user experience and SEO performance.

  • Lack of High-Quality Backlinks

    The domain had limited authority, affecting its credibility in search results.

Solutions We Provide

  • Comprehensive SEO Audit

    Conducted an in-depth analysis to identify technical and content gaps.

  • On-Page Optimization

    Implemented structured meta tags, optimized existing content, and improved internal linking.

  • Localized SEO Strategy

    Targeted keywords relevant to elder care services in India and optimized for regional searches.

  • Technical SEO Enhancements

    Improved website speed, fixed broken links, and enhanced mobile responsiveness.

  • Content Strategy Implementation

    Created informative blogs and service pages tailored to potential clients.

  • Link-Building Campaign

    Secured authoritative backlinks from relevant industry sources to improve domain authority.

Technology

WordPress

PHP

MySQL

Results

  • Significant Improvement in Search Rankings

    Travancore Foundation ranked higher for key elder care-related searches.

  • Increased Organic Traffic

    A steady rise in website visitors looking for senior care solutions.

  • Better Local Reach

    Improved visibility in searches related to elder care services in India.

  • Enhanced User Experience

    Faster load times and a more structured website improved engagement.

  • Stronger Online Authority

    A boost in backlinks and domain credibility led to a more competitive digital presence.

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Analytical Graph

Keyword Ranking

Sl. No. Keywords Ranking Position (Local)
1 luxury old age homes in kerala 1
2 travancore foundation karukachal 1
3 retirement homes in kerala 2
4 old age home in kerala 3
5 old age home kerala 3
6 best paid old age homes in kerala 4
7 old age homes in kerala 4
8 luxury old age homes in trivandrum 4
9 cost of retirement homes in kerala 5
10 paid old age homes in kochi 5
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