Small Business, Big Results: Rely on Top SEO Company in Kolkata, India

The small business scenario has changed over the last decade. The traditional ways of business are not completely obsolete but most businesses have adopted digital ways to grow and reach others.  Let us look into a few data.

Data and Stats on the Small Business Growth

The growth of small businesses or the rate of adopting online ways grew exponentially during and post Covid. Most of the people were pushed to go digital due to uncertain lockdown and social distancing. As per a report created by McKinsey & Company, as of 2020, roughly 25% of businesses globally had accelerated the digitization of their supply chain and customer communications and their internal operations by 3 to 4 years. This speedy implementation was mainly driven by the COVID-19 pandemic.

A study done by Deloitte demonstrated that 72% of small businesses reported using at least one digital tool in 2020, compared to 57% in 2019.

Establishing an effective online presence is not an option for small businesses looking to prosper in competitive markets anymore. With the majority of potential customers using search engines like Google or Bing every day, having a strong SEO strategy can be crucial to drawing in and retaining clients. Here’s why working with a premier SEO agency becomes crucial.

Hiring a professional SEO agency for a small business offers several distinct advantages over attempting to manage SEO efforts internally. Here are some reasons why it’s crucial to entrust your SEO needs to a professional agency:

Why Hiring a Professional SEO Agency is Important for Small Business?

Expertise and Experience

There is no doubt that professional SEO agencies have expert and veteran professionals with extensive experience in the field of search engine optimization. They keep themselves updated, can detect the flaws in the plan way faster, and suggest the best suitable strategy for your business.

Time is Money

Acquiring any skill and becoming an expert is easier these days with the available knowledge online. But let’s be practical. If you own a small business, you are already investing a lot of time in growing your core business. Be it product research, communicating with the suppliers, or planning the next steps.

SEO needs continuous monitoring, evaluation, and making adjustments to achieve optimal results and set goals. By outsourcing SEO to a professional agency, you save valuable time that can be invested in other core aspects of your business.

The Tools and Technologies

Just like a doctor who knows which medical tools or tests are needed to detect and treat a disease, a professional SEO expert knows his way around tools and technologies that aid in comprehensive keyword research, website audits, competitor analysis, and performance tracking? These tools and resources let them carry out a thorough evaluation and apply data-driven strategies to maximize your business visibility and rankings.

Customized Strategies

Every business is unique in its own way. Be it a unique niche, target audience, or product placement, one strategy can not apply to all small businesses. Trusted SEO agencies always take the time before suggesting any random SEO strategy. They invest time to understand your business needs, goals, and expectations, and then create a blueprint. This personalized approach guarantees that you get an all-inclusive SEO plan that aligns with your business goals and boosts your ROI.

These days, at the heart of every successful online business lies a well-executed SEO strategy. Whether you’re just starting out or already an established local business, investing in SEO can significantly boost your branding, credibility, visibility, and ultimately, your business goals.

But with innumerable SEO agencies vying for your attention, how do you select the right one?

Metrics to Consider Before Choosing a SEO Agency

Choosing the right SEO Company is a significant decision that can considerably impact the success of your online presence.

To make an informed decision, consider the following metrics backed by relevant statistics:

Proven Track Record: Number Speaks

Now, there is nothing wrong in writing over-the-top praises about the service someone provides on their website. But as a business owner, it is difficult to trust vague words that are not backed by any data or proven record. Big brands like Apple or Google do not need DAA to prove their credibility or quality, but for small and mid-sized agencies data speaks

Let us dive deep into a few data and records of Dignexus’s client growth and SEO results

Tailored Strategies

We have already explained why tailored strategies are important for small businesses. Now if you are considering a certain company or agency to partner with, then talk to them about your business expectations. Are they ready to make some changes to their set plans to provide you with a customized solution? Will they implement tailored content strategies for your business no matter how common your niche is?

Now it may seem a very trivial issue for a layman, but let us look into this data:

As per a Databox survey, 75% of SEO experts consider that custom strategies are notably more effectual than standardized approaches.

Comprehensive Services

While Search Engine Optimization is the foundation of any digital marketing strategy, it’s just one piece of the puzzle. Look for an SEO Agency that provides all-inclusive digital marketing services. A strategy that includes social media management, content creation, pay-per-click advertising, and more can boost your business growth. A holistic approach to digital marketing guarantees that all aspects of your online presence are optimized for maximum impact and visibility.

Local Expertise

A lot of small businesses are location-based and only a local SEO agency can help them thrive. 97% of customers look for local businesses online, underscoring the significance of optimizing for local search. Suppose you own a Handloom business in Kolkata, and your business is targeting local customers in Kolkata. Then having a deep knowledge of the cultural and historical value of handlooms, certain festivities, buying seasons, or using pop-culture references can definitely boost your sales or market reach. And for these particular reasons, you need the best SEO agency in Kolkata.

Continuous Optimization

Do you know websites that actively publish content get 434% more indexed pages on average compared to those that don’t?

Choose an SEO agency that knows how to keep your website optimized, keep your content updated, and publish relevant contents that draw the attention of your potential clients. A reputed agency is always ready to change its content strategy to adjust to the ever-changing digital market and public needs

Communication and Reporting

Transparency and proper communication are significant when it comes to tracking the success of SEO efforts. A trusted SEO agency will be honest about ROI. A trusted SEO company will always provide regular updates and clear reporting on key metrics such as:

A monthly SEO report should provide a comprehensive overview of the website’s performance and the effectiveness of the SEO efforts. Here are some key metrics that should typically be included in a monthly SEO report:

• Organic Traffic
• Keyword Rankings
• Backlink Profile
• On-Page Optimization
• Click-Through Rate (CTR)
• Conversion Rate
• Bounce Rate
• Page Load Speed
• Mobile Performance
• Competitor Analysis
• Content Performance
• Technical SEO Audit etc.

By including these metrics in a monthly SEO report, you can get valuable insights into the website’s performance and the effectiveness of the SEO efforts. This information can help guide future strategies and optimizations to improve organic search visibility and drive more traffic and conversions.

Investing in SEO is not just a sensible choice but a tactical approach for sustainable business growth. By partnering with an SEO agency, you’re not just investing in a service but in a dedicated team dedicated to propelling your business to new heights of success.

Don’t settle for average outcomes when you can achieve greatness with Dignexus by your side. Contact us today and experience unparalleled success together.